Entourage creator Doug Ellin absolutely hates a commercial that appears to have lifted the show’s style and characters to promote the gambling app Betr — and HBO is enraged too, according to reports.
A recently released commercial for Betr, Jake Paul’s sports and real money gaming platform, reunited Jeremy Piven and Adrian Grenier, who respectively played Ari Gold and Vincent Chase in Entourage, for a scene that is more than reminiscent of the show and mimics the characters’ dynamic. Ellin was unequivocal in his disdain.
“I have zero positivity in watching things I busted my ass [off] on for years [being] turned into garbage… Go create your own shit,” he said in a social media post a day after the commercial was revealed. “This is trash and theft.”
Ellin continued his diatribe in another post, saying, “Many people worked really hard to make our show as good as it was. When I see cheap, shitty imitations that try to pass for what we did it makes me puke.” In the attached video, he added, “…I know there’s a lot of people out there who like to criticize us and tell us we weren’t great. We were; this wasn’t. It’s just embarrassing.” (Well, the theme song certainly wasn’t great…)
The creator and producer may not be the only one that’s pissed. HBO reportedly sent a cease-and-desist letter demanding Betr take down the ad, according to In Touch. The entertainment outlet reported that HBO cited copyright infringement of Entourage, claiming the commercial doesn’t simply include the show’s leads but recreates character tropes and a Hollywood party scene from the show, calling it “evocative, if not duplicative, of Entourage.”
A spokesperson for Betr told Entertainment Weekly, “We had a lot of fun making it, they had a lot of fun making it, and people seem to be having a lot of fun watching it. We appreciate Doug watching the ad and helping promote it.”
Sounds like they aren’t going to be hugging it out.
Check out Consequence’s ranking of all 123 celebrity cameos in Entourage.
I found my boy… @adriangrenier @betr pic.twitter.com/aL2yudb8MG
— Jeremy Piven (@jeremypiven) September 8, 2026
I have zero positivity in watching things I busted my ass of on for years he turned into garbage seek. Zero positivity. Go create your own shit. And if you need money for
Flip burgers. This is trash and theft. Period. https://t.co/lYn0UcPUG1— Doug Ellin (@mrdougellin) September 9, 2026
